Preston North End launches scheme to educate men about gambling harm

Posted on - 15th June, 2022 - 7:00am | Author - | Posted in - Charities, Health, Preston News, Preston North End, Sport
Alistair White, Dr Craig Donnachie, Michael Viggars, and Hannah White

Preston North End has united with a social enterprise to deliver a new programme that aims to educate men about the dangers of gambling.


Preston North End Community and Education Trust (PNECET) has partnered with social enterprise Healthy Stadia to deliver the eight-week Reclaim The Game programme.

The scheme combines classroom learning and physical exercise opportunities to support men aged between 18 and 44 to reduce the time and money they spend on gambling.

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Head of Health and Wellbeing Jessica Riley said: “Reclaim The Game is an innovative and informative programme centred around the effects of gambling harm.

“We are proud to deliver the programme this summer to support men aged 18 to 44 in Preston to control their gambling habits while helping them become fitter and healthier through physical exercise in our inspiring sporting environment at Deepdale.

“Through the programme, we want to inspire individuals to learn, be active and develop life skills while continuing to improve the general, physical and mental well-being of our community.”

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The free programme, designed by a team of experts, will be delivered by PNECET coaches at Deepdale to bring men together in a team environment and provide peer support.

Sessions last 90 minutes each and are split into two halves of classroom learning and physical activity, taking place at Deepdale, with the programme commencing in the summer.

The benefits include a behind-the-scenes stadium tour of Deepdale and a £60 shopping voucher for each individual who completes the programme.

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The Reclaim The Game programme forms part of a larger study, Football Fans And Betting, which stems from the University of Glasgow and is funded by the National Institute of Health Research.

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