Preston DJ ‘bringing a generation back together’ with new alternative events

A Preston DJ is ‘bringing a generation back together’ with a series of new alternative events.

DJ Connie Von D – real name Lauren Conroy-Clough – set up Elder Emo UK following a sell-out first event in December 2023.

Lauren started DJing at The Warehouse almost 12 years ago and has since worked across the country at various venues and festivals, including a recent residency at Voodoo Rock London.

Lauren, who specialises in rock and metal music, said: “While Preston had thrived in the alternative scene, I feel it was left behind by so many venues not keeping up with changes and trends.

“Not only did I grow as individual through the scene, but I knew it was needed by my peers, so The Elder Emo Ball was born last December – and it was the best decision I ever made.”

A crowd enjoying an Elder Emo UK event — Lauren has organised several sold-out events since the first one in December

What was supposed to be a one-off event sold out and was in high demand to be brought back, leading Lauren to form events offering Elder Emo UK.

“This new venture is about bringing a generation back together,” said Lauren. “We’re only in April and I have hosted multiple events, with three of them sold out.

“Elder Emo UK has become a small and successful little world, which I now call my full-time self-employment. It’s truly a dream come true.

“Working with so many incredible artists and local brands is just the icing on the cake, and Preston has the potential to grow even more than it already is doing.”

One big event that Lauren is particularly excited about is the Emotional Damage Festival, which is set to take place at The Ferret on the early May bank holiday weekend.

Saturday will incorporate a kids emo tea party, offering a chance for parents, carers and kids to get together and make new friends.

Lauren said: “A DJ will encourage dance and games for the kids, who will also be able to try out the decks and a selection of instruments.

“Party bags will be handed out, and we’re asking kids to bring a toy to share and play together.”

As for the future, Lauren is developing the Elder Emo UK service to include private events such as birthday parties, weddings and corporate events.

Lauren added: “I want to progress and expand as a local woman with a small but mighty business.

“I have a lot of other exciting plans and collaborations that I can’t reveal just yet, so watch this space!”

For more information on Elder Emo UK, visit the DJ Connie Von D Linktree.

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This story was made possible by support from you, our readers and a host of organisations in the city, through our Crowdfund Lancashire appeal, which unlocked support from the Lancashire Culture and Sport Fund provided by Lancashire County Council. You can see all our coverage and, if you know of an event or arts project in the city we should be covering, send details to contactus@blogpreston.co.uk.