Preston is becoming one of the ‘most gentrified’ places in the country.Advertisement
Research from Go Compare ranks cities and towns by their average salaries, the price of a coffee and how much is spent per head on activities like culture.
Our city comes in ninth, ahead of Bristol, with three key stats showing why.
The average salary increase in Preston has been 24 per cent (between 2010 and 2016), the number of coffee shops per 1,000 people is 5.66 and the cultural investment per head is £20.
Read more: Preston ranked as the best place to live and work in the North West
Preston’s average pay rises was one of the highest in the UK but house prices aren’t rising as rapidly as elsewhere – an 80 per cent increase.
Read more: These are Preston’s hidden gems
The most gentrified place in the UK is Cambridge, followed by Aberdeen and London.
It is the process of renovation of deteriorated urban neighbourhoods by means of an influx of more affluent residents – and changing the cityscape to reflect this.