Those walking up Fishergate today will have done well to miss a special Valentine’s Day treat.
There are hearts on the pavement and heart-shaped balloons tied up in tribute to the day.
They were also spotted in Theatre Street which serves as a clue to the brains (hearts?) behind the idea.
It’s all been set up by No10 Preston – the aparthotel on Theatre Street.
Max Williams, at No10 Preston, said: “Opening No.10 Preston, the first truly luxurious Aparthotel in Preston was a risk, but thanks to the amazing support we have had from the businesses and people of Preston we needn’t of worried.
More Luxury apart-hotel opens in Preston
“Making the great people of Preston smile on Valentine’s Day is our way of saying thank you with all our hearts!”
The 22-room hotel opened in Preston in April 2017 with the owners putting £250,000 into the renovations.