A guide to Valentine’s Day in Preston: The single’s special

Posted on - 14th February, 2011 - 8:30am | Author - | Posted in - Food & Drink, Nightlife, Nostalgia, Preston News, What's On in Preston

Some single people will go to any lengths to get a date on Valentine’s Day.


I wonder whether it might be better for them to stay in with a cup of tea instead.

Fluffy teddy bears, bright red hearts and couples who can’t keep their hands off each other.

As Valentine’s Day rolls around again, many single people are left feeling lonely and depressed.

As insensitive work colleagues coo ‘Ooh, look at this gorgeous bracelet he got me’ or ‘I don’t have a vase big enough for all these roses’, it’s no wonder people are left feeling inadequate.

Or rather, that is what used to happen before people wised up to the expensive taste of the Saint of love.

A different approach

Alex Brockenbrow, 27, a maintenance worker from Riversway, has been with his girlfriend for six months.

He said:  “We don’t see the point in spending money to prove that we love each other.

For us, it’s something that should be celebrated all year round.”

Despite it being the couple’s first romantic occasion together, they have snubbed the champagne and truffles in favour of spending their money on something more worthwhile.

“I’d rather save the cash for a summer holiday,” he added.

This scrooge-like approach is a recurring theme among couples so it would appear that unattached people might not be missing out on quite so much.


Shockingly though, research conducted by PayPal indicates that singles are spending even more money than those already in a relationship in an effort to woo the perfect partner.

The average spend by spinsters and bachelors is £72.60 while those who are spoken for spend a slightly smaller £69.90.

It doesn’t take a genius to work out that the price of chocolate and flowers hasn’t increased that drastically during the recession but now it seems that a card and a kiss are not enough.

After witnessing a giant bunch of red roses getting delivered to Sally next door, those in a relationship might feel compelled to ‘out Valentine’s Day’ her and her perfect husband.


This leads to hastily booking a table in the most expensive restaurant in town where you usually eat in cramped conditions with a rushed service and a boring selection of food available on the set menu.

This isn’t particularly romantic and it’s sometimes hard to determine where to draw the line

The expensive taste of St Valentine is also spurring bargain hunters to turn to the web in search of less expensive gifts and high street shops have noticed a slump in sales.

Joanne Tierney, Manager of Clinton Cards on Fishergate, said:  “Usually around five percent of our income is generated through

Valentine’s Day but we have seen a slight downturn over the past few years.

“We’re concentrating more now on our new friendship range which offers an alternative for single people.  We sell the cards all year round but have been selling much more over the past couple of weeks in the run up to February 14.”

Singletons should take comfort from the fact that they don’t feel obliged to pay through the nose for expensive novelty gifts and lukewarm, school canteen-style dinners.

The lack of company might make you feel lonely but that can be combated.  Invite your single friends round for the night, do some volunteer work or visit family for a chat to take your mind off of it.

If you are still intent on getting a date then maybe schedule it for a different night of the year.

Stay in with a cup of tea on February 14, save your pennies and laugh at those who wasted a large sum on a useless giant teddy bear.

What have you got planned for the day? Are you splashing the cash? Or getting ready to boil the kettle and put your feet up? Let us know in the comments below.

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