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Preston’s ‘fish and rice cakes guy’ set to launch new product

Posted on - 15th June, 2024 - 8:00am | Author - | Posted in - Business, Cadley, Food & Drink, Fulwood, Nostalgia, People, Preston City Centre, Preston News, Proud Preston, TV, Videos
Danny Andrews is known as the 'fish and a rice cake guy'. Pic: Danny Andrews
Danny Andrews is known as the ‘fish and a rice cake guy’. Pic: Danny Andrews

A barber living in Preston, subject to a viral meme 18 years ago, is launching a new product.

Danny Andrews, known as the ‘fish and rice cakes guy’ has been working on a secret project which is set to launch later this month.

Originally from Barrow, Danny now runs a barber shop in Cadley Causeway, Fulwood which he opened in 2013.

Read more: Working a lunchtime shift with Preston’s famous Spud Brothers

At the age of 16, he went viral after appearing on BBC Three’s ‘Baby Face Body Builders’. The video, on YouTube, has racked up 3.8 million views where Danny explains his diet.

“Eight o’clock in the morning I’ll have fish and a rice cake. At 10 o’clock, I’ll have fish. At 12 o’clock, I’ll have fish and a rice cake.

“At two o’clock, I’ll have fish. At four o’clock – just before I train – I’ll have fish and a rice cake. I’ll train, I’ll have me fish.

“I’ll come home, have some more fish, with a rice cake, and then have some more fish before I go to bed.”

Fish and rice cakes viral video on YouTube.

Read more: Ukrainian refugees living in Preston express their emotions during an artwork project at UCLan

For years Danny was subject to cyberbullying and being mocked in the street over the viral video, however now he has decided to ‘change the narrative’. He set up a TikTok page, recreating his viral video and has also appeared on Channel 4’s First Dates.

Danny recreated his viral video 18 years later (Via @dannyandrews69 on TikTok)

He said: “I am hoping to turn what once was a negative into a positive and hopefully a huge business.

“When you think of Uncle Ben you think of rice.
 
“When you think of Ronald McDonald you think of McDonald’s. I think when you think of my project you will think of me.”

Danny’s secret project will launch on 23 June at 7pm on his website.

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