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New Preston business directory guide to launch as Jam Publications and Blog Preston team up

Posted on - 19th June, 2024 - 1:31pm | Author - | Posted in - Business, Preston News
Maria Feeney and Charlotte Brockbank

Two long-standing community publications in Preston are to work together in the months ahead.

Jam Publications and Blog Preston CIC are teaming up to offer local businesses an opportunity to be part of a new Preston Guide online directory – hosted on the Blog Preston site.

The partnership will also see Blog Preston feature some of its community news and information for use in Jam’s publications including the PR Pointer, The Handbook and The Penwortham Pointer.

Charlotte Brockbank, who heads up advertising and marketing for Blog Preston said: “We have lots of smaller businesses doing great things in and around Preston who want an affordable way of ensuring they are able to have a digital presence to tell people about what they are doing.

“Blog Preston’s Preston Guide, in collaboration with Jam, means they have a cost-effective way of having a year-round presence that’s discoverable by Blog Preston’s growing and engaged Preston readership. And our revenues go into supporting our growing editorial operation to then tell more stories about the city.”

Maria Feeney, founder of Jam Publications, said: “The collaboration with Blog Preston and the launch of the new Preston Guide online directory is an exciting development for everyone. Having a reputable and community focussed online presence is a valuable opportunity for local businesses as they recognise the need to maintain the good marketing mix of print, digital and social.”

The partnership comes as Blog Preston marks 15 years of operating and Jam Publications enters its 19th year.

Jam publications currently distribute to 36,000 homes in and around Preston every month and over the last two decades has helped thousands of local businesses spread their message with Jam. Through its community pages it has also helped hundreds of charities & community groups advertise themselves and their activities for free. Blog Preston is viewed more than 600,000 times a month with a monthly readership of 70,000 users in and around PR postcodes – along with a combined social media reach of more than 1million each month across Facebook, X, Instagram, YouTube and TikTok along with 6,000 subscribers receiving its email newsletter twice-a-week.

Any business interested in being part of the new Preston Guide directory can contact Maria on info@jampublications.co.uk with prices starting from £150-a-year.

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