Fulwood business that supplies Premier League grounds set for expansion

Posted on - 9th February, 2024 - 7:00am | Author - | Posted in - Business, Fulwood, Preston Council, Preston News, Redevelopment
Proposed expansion to Pittman Court, Fulwood
Proposed expansion to Pittman Court, Fulwood

A Preston-based technology and entertainment firm which supplies giant LED screens to some of the biggest sporting venues in the country is making a bid to expand its premises in the city.


ADI TV wants to bolster its headquarters in Fulwood as part of plans to boost its specialist workforce and attract and retain the best talent.

The company, which was established in 1991, describes itself as dominating the domestic market in the kind of digital display technology that is now a common sight at sports events – whether to keep fans in touch with the action, or otherwise entertain them or advertise to them.

Read more: Property developer behind Preston’s old Post Office hotel The Shankly declared bankrupt

It provides two-thirds of the LED screens found at Premier League grounds, including Liverpool’s Anfield stadium, and recently completed a project that made Burnley’s Turf Moor one of the most digitally advanced football venues in Europe.


In other sporting fields, ADI TV kit has been installed at Silverstone – the legendary track that hosts the British F1 Grand Prix – and Aintree Racecourse, home of the Grand National.

The firm, based on Pittman Court, also supplies screens for outdoor events and shopping areas – and can also create content to be shown on the displays via its in-house production facility.

In a planning application to Preston City Council, ADT TV says it needs additional warehousing, studio and office space and wants to create an AI ‘virtual advertising hub’ for internationally-televised sporting events.

It is also seeking improved facilities for its 150 existing employees – including a restaurant and leisure area, in recognition of what is said in its planning statement to be “the increasing challenge of attracting young, dynamic professionals”.

Amongst the additions city council planners are being asked to approve for the site – located in an area surrounded by other business premises –  are a three-story warehouse extension, a separate four-storey building add-on and an extra first-floor car park level, to be accessed from a newly-installed ramp.

barton manor gym

The planning statement acknowledges that the height and volume of the extensions “may be viewed as a considerable uplift” to the existing facilities, but claims that the setting back of certain elements from the current building will lessen their visual impact.

It adds:  “The business, as it has developed, is a true local success story and has made significant investment in the Fulwood HQ over the past 25 years, including point-to-point broadcast fibre networks, connecting it to multiple sports and leisure venues across the UK and making Preston a central hub for delivering live match-day and event programming to millions of fans each year.

“This enables these venues to share content with the wider world. The proposed investment will enable ADI to continue to grow its business, to meet the increasing demand for its services as the business continues to grow internationally. The expansion plans will also enable the essential space of seeking to constantly innovate to keep the company in the forefront of this market.”

When it was first formed, the company rented offices in St Mary’s Street, close to the city centre, before later purchasing the building at Pittman Court and, a decade ago, acquiring an adjoining site to enable a previous expansion.

Subscribe: Keep in touch directly with the latest headlines from Blog Preston, join our WhatsApp channel and subscribe for our twice-a-week email newsletter. Both free and direct to your phone and inbox.

Read more: See the latest Preston news and headlines

caritas fostering advert
Preston in pictures Bridge over the River Ribble Preston Lancashire - Aug.2015Preston Bus 211 F211 YHG (Leyland Lynx)Stagecoach bus on the X2 service to SouthportPreston Bus 216 G216 KRN (Leyland Lynx)34067 engine change @ Preston34067 engine change @ PrestonStagecoach North West 20733 K733 DAO (Volvo B10M-55 / Alexander PS)Pilons View more Advertisement Subscribe to the newsletter

Sign up below to receive Blog Preston's email newsletter. It wings its way into inboxes every Sunday and Wednesday rounding up our top stories and more.

Advertisement News by location

Find news by location, select an area of your choice to be kept up to date with the latest goings on.

The Preston Guide

Discover local businesses and services near you.

Advertisement Categories

Find news by category, select an category of your choice to be kept up to date with the latest goings on.

Blog Preston email updates

Receive our digest of the biggest and best stories every Sunday to your email inbox

We respect your privacy and you can unsubscribe at any time from our emails