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Fresh fades and new garms as rebranded Preston barbershop hosts indie fashion label pop up shop this weekend

Posted on - 17th November, 2023 - 6:00pm | Author - | Posted in - Business, City Centre, Fashion, Preston City Centre, Preston News, What's On in Preston
Everyday People in Heatley Street
Everyday People is located in Heatley Street

A recently rebranded Preston City Centre barbershop is hosting a pop up shop this weekend.

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Everyday People – formerly JB Barbershop – will welcome Lorénzo Black on Sunday (19 November). 

Grinchmas

The pop up is part of a move towards creating a barbershop with a twist.

Speaking to Blog Preston, Everyday People’s Oliver Webb said: “We have been happy with the progress of JB Barbershop but we wanted to create and grow a universal brand that represented us and that was more relatable for everyone involved, so we rebranded as Everyday People.

“We are looking to mix our community with lifestyle to create our own barbershop experience. Diversity is the speciality within the team we have here; each individual plays their part to make the shop what it is.

“Our aim is to create a network through the barbershop so everyone is involved, whether it be someone who gets a haircut weekly or someone who comes to the events, they can enjoy the perks of the brand in some way. Literally a brand for the Everyday People of this world.”

The Everyday People crew
The Everyday People crew

A key part of the Everyday People team’s plan is to collaborate with people they know.

“Preston has a lot of talented people with good ideas and we feel that by working together it can help propel each other in the right direction,” says Oliver.

“Since the turn of this year we collaborated with another Preston brand and released our first clothing piece, plus we’ve hosted three events which have been a great success.

“This is how the collaboration with Lorénzo Black came about. We’ve know owner Lennie Reid for years, from before any of us even picked up a pair of clippers, and he’s always been passionate about fashion. It’s no surprise now that he’s grown Lorénzo Black to where it is today. He’s ambitious, has a clear vision for the brand and works his socks off to turn that vision into reality.”

Lennie has previously told Blog Preston of his desire to grow his brand organically. 

Read more: The Ashton fashion designer shunning paid influencers in favour of organic growth

But Lennie is the first to admit it’s been a challenging few months for business. Having successfully navigated through a fresh relationship with a new factory, the current economic climate continues to present difficulties for small independents like Lorénzo Black.

Lennie Reid at Everyday People
Lennie getting a fresh cut at Everyday People

Lennie said: “People are still spending money but it seems to be more with the well-known brands. Smaller brands have been coming and going more frequently indicating how tough it is for us to survive and compete.

“We are no different to any other small brands and have found the last 12 months extremely difficult. It’s a challenge to get people to part with their money on a relatively unknown brand, so we need to do everything we can before seriously thinking about throwing in the towel.

“The pop up shop could be a real turning point for us as will have the opportunity for new customers to have a little confidence and faith in the brand, as they will be able to check the quality and fits of our products first hand.

“As challenging as the industry is, we are working towards some fantastic projects and are focused on doing the best we can to think of ways to reach our target audience so we are still here in the next 12 months.”

Despite being at different points in their journeys, both brands have the same goals in mind: high standards, consistent growth and continuous improvement.

Lennie Reid with Mayor of Preston Cllr Yakub Patel
Lennie second right, at a recent talk he did for Black History Month in front of the Mayor of Preston, Lancashire constabulary representatives, The Preston Black History Group and members of the general public

Lennie continued: “Barbering and fashion have become a critical part of everyday life. You’ve got to have a fresh fade if you’re going to be rocking some new garms! We see this on Instagram where the best-dressed footballers regularly document their outfits, with a finishing shot of their sharp hair cut.

“Everyday People are paving the way for a new wave of barbers. They’re not just cutting hair, they’re doing fashion drops and even music events – not things that you’d normally associate with barbering. These guys are a lot younger than me and I learn so much from them. Their ambition, energy and creativity is truly inspiring so I’m really excited to collaborate on my first pop up shop with them.”

Oliver continued: “Everyday People and Lorénzo Black are on similar journeys. The pop up shop will be good for both the brands to gain some exposure and knowledge from the experience. It’s also cool to host a pop up shop in the barbershop for your mate’s brand. These are the things we used to dream of doing, so it shows we’re all on the right path.”

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