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Broughton teen Ava Jolliffe works with George at Asda to design practical and trend-led clothing for young disabled people

Posted on - 24th February, 2023 - 7:00pm | Author - | Posted in - Broughton, Fashion, Preston News, Proud Preston

An award-winning deaf and blind artist from Broughton, worked alongside George at Asda on its clothing range, designed to help young disabled people with independent dressing and to support sensory needs.

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Teenager Ava Jolliffe, helped with the design and accessibility of the fashion supermarket’s adapted clothing range ‘Easy on Easy Wear’.

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The ‘Easy on Easy Wear’ range was originally created for affordable school-wear.

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In the wake of its popularity, the latest 24-piece collection is carefully curated with fashionable and vibrant clothing catered towards a young audience ranging from three to 16 year olds.

In a Grazia article, journalist Julia Harvey, said the 14-year-old brought an insight into the ‘adaptations needed to ensure products were practical for young disabled people, whilst ensuring the collection was in line with the mainline kids-wear range.’

The collection is available to shop in-store and on the George at Asda website.

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