Broughton teen Ava Jolliffe works with George at Asda to design practical and trend-led clothing for young disabled people

Posted on - 24th February, 2023 - 7:00pm | Author - | Posted in - Broughton, Fashion, Preston News, Proud Preston

An award-winning deaf and blind artist from Broughton, worked alongside George at Asda on its clothing range, designed to help young disabled people with independent dressing and to support sensory needs.


Teenager Ava Jolliffe, helped with the design and accessibility of the fashion supermarket’s adapted clothing range ‘Easy on Easy Wear’.


The ‘Easy on Easy Wear’ range was originally created for affordable school-wear.

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In the wake of its popularity, the latest 24-piece collection is carefully curated with fashionable and vibrant clothing catered towards a young audience ranging from three to 16 year olds.

In a Grazia article, journalist Julia Harvey, said the 14-year-old brought an insight into the ‘adaptations needed to ensure products were practical for young disabled people, whilst ensuring the collection was in line with the mainline kids-wear range.’

The collection is available to shop in-store and on the George at Asda website.

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