For the first time, customers can now buy online from Primark as its new Click and Collect trial goes live, offering customers more choice, greater convenience and more reasons to visit their local high street. 

Launching in 25 stores across the North West of England, Yorkshire and North Wales – including Preston – the new service allows customers to shop online from an extensive range of kids’ products across clothing and nursery, before collecting in their nominated store on their chosen day. 

The trial brings together an extensive range of Primark kids’ products, with customers able to shop up to 2,000 items across baby, kids and decorative nursery products and toys, with hundreds of new items and ranges exclusive to Click and Collect.

This includes essentials such as multipacks of bestselling products, as well as new items from Primark’s licence partners including Disney and larger nursery decor and toys. 

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The 25 stores offering the service range from large city centre and out-of-town stores to smaller high street locations, including Preston. 

As well as the exclusive ranges, customers of the smaller stores in the trial will benefit from access to ranges normally only found in larger flagship stores and customers will have, on average, access to twice as many options than today. 

After browsing online and adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead, from their chosen store.

Orders will be available for collection from two days after they have been placed with a £15 minimum order value and no delivery charge.

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Customers will be able to collect their order from a dedicated Click and Collect desk and pay for any other items they’ve picked up in store. 

The trial is also looking to minimise excess packaging on the product, using paper wrap bands wherever possible.

All orders will be delivered to store in brown paper packaging or cardboard boxes sealed with paper tape (and paper void fillers if required) featuring the new Click and Collect branding and can be easily recycled at home after use. 

Kari Rodgers, Primark UK Retail Director, said: “It’s a very proud moment to see Click + Collect go live in 25 of our stores, including Preston.  

“Our new Click + Collect service complements our stores, bringing customers more choice with even more convenience, while continuing to offer them the great style and incredible value they already love and expect from Primark.

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“We love our stores, and we really believe that Click + Collect will help to bring more people to the high streets and shopping centres in which they’re located, benefiting everyone in the community.” 

The launch of the Click and Collect trial is the latest new service to join the Primark line-up, as it continues to invest in the instore experience by introducing new partnerships and services in its stores.

For those unable to take advantage of the trial, can still visit the new Primark website, launched earlier this year and use the stock-checker to check availability before heading into store.

To view the Primark stores included in the trial and to sign up for updates, visit the Primark website.

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Will you be trying out the Click and Collect service? Let us know in the comments below.