New social media campaign #MyPreston is set to showcase the very best of living, working, socialising and studying in Preston.

The campaign – which launches today (Sunday 27 November) to coincide with Lancashire Day – follows similar models such as #LoveLancaster, by encouraging people to share their own experiences and content online using the #MyPreston hashtag.

The University of Central Lancashire is behind the campaign, which is designed to attract prospective talent to Preston and celebrate everything the city has to offer.

While UCLan will initially drive the campaign, the plan is for it to become adopted by Preston’s stakeholders.

A UCLan spokesperson said: “Whether it’s a hidden corner of the city to explore, the natural beauty of the great outdoors, vibrant nightlife or foodie culture on our doorstep, the campaign aims to generate and amplify the voices of local businesses and residents, as well as our student community, to highlight the very best we have to offer.”

To kickstart the campaign, UCLan has produced a range of content that will be shared across across its digital platforms, including a video featuring current students that was made with help from Preston College make up artistry students.

You can watch the video below or on YouTube.

Many local businesses and organisations participated in the production of the video: Preston City Council, Lancashire County Council, Cartmel Barbers, Rise Brunch, Green Pheasant Gifts, Secret Garden, The Level Preston, Market Street Social, Avanti West Coast, Preston Market, Hollywood Exports, Action Records, Plau Gin and Beer House, Baluga, Coco’s Soul Food, and Holy Grounds Coffee and Doughnuts.

Read more: See the latest Preston news and headlines

Will you be getting involved with #MyPreston? Let us know in the comments.