Primark revealed the 25 stores in the North West of England, South and West Yorkshire and North Wales that will be the first in the UK to offer its new Click and Collect service.

The mix of Primark stores taking part in the new trial ranges from large city centre and out-of-town stores to smaller high street locations including the Preston franchise located in Fishergate.

On Thursday 13 October, it was announced the trial will launch before the end of the year and for the first time ever gives Primark customers the option to buy online and collect in store on a nominated day.

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The trial will offer customers the opportunity to shop an extended kids’ range – spanning everything from clothing and accessories, to decorative nursery products and toys – and will also include hundreds of items exclusive to Click and Collect.

The launch will mark the first time that Primark has offered customers the option to buy online and then collect in store.

Customers will be able to browse the range online, choose their preferred collection day and then collect from a dedicated collection point at their nominated store.

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Kari Rodgers, Primark UK Retail Director, said: “We’re thrilled that customers across North West England, parts of Yorkshire and North Wales, will soon be the first in the country to get the chance to try out our new Click + Collect offer.

“From launch, they’ll be able to browse and buy from our extensive range of kids clothing and nursery products, from the comfort of their own home, before coming to collect from one of our chosen 25 stores.”

This news follows the announcement in August that Primark is protecting the prices on more than a thousand essential kids’ products in response to the increasing pressure felt by households up and down the country.

To find out more about the Click and Collect service visit the Primark website.

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