A South Ribble business that creates ‘Magical Story Jars’ to help parents connect with their children has won a silver accolade in The Independent Toy Awards.

Beth De Nobrega, from Lostock Hall, set up Preston’s Magical Story Jars in 2017 to help parents create fun and imaginative stories with their children. 

The Independent Toy Awards is a prestigious scheme in which brands such as Vtech, Leap Frog and Duplo compete for the coveted accolade. But it is the second year running the local business has proven successful in the awards.

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Beth, the founder and chief story maker at Magical Story Jars, said: “All of the team at Magical Story Jars are ecstatic that our write your own fairy tale, story-writing gift set has won a silver award. 

“Our products help to nurture the bonds within families and stimulate the creativity and imagination of children.

“We are proud that the nation’s independent toy retailers have recognised this and chosen us to win a coveted silver in the Independent Toy Awards.”

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The Preston business offers a range of themed story jars, including adventure, fairy tales and Christmas.

Beth and her team also travel across the country to provide story-making experiences for local festivals, councils, shopping centres and other businesses wanting to offer ‘something different’ at their events. 

Michael Hawkins from Toy Shop UK said: “As well as household name companies, you’ll notice a generous smattering of lesser-known companies too, which just goes to show how our awards aren’t about marketing muscle, they’re about having a great product.”

For more information on the firm, visit – www.magicalstoryjars.com

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