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Preston hair brand unveils its new faces

Posted on - 16th May, 2022 - 7:00pm | Author - | Posted in - Business, Preston News, Proud Preston
Raeus - winner of the boys competition
Raeus Gregory, winner of the boys competition

Preston-based hair product range FYC has unveiled the winners of its ‘Face of FYC’ competition, hosted in association with Boss Model Management.

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The competition took place to find young people who would best represent the company.

The brand launched in 2020 with the aim of creating products tailored towards Afro-European mixed textured curls after noticing that there was a lack of hair services available for mixed race people in the UK.

The business is majority black owned, and has previously won the Pure Beauty Award for its efforts. It can now be seen collaborating and working with several prestigious brands.

Read more: Preston hair products land top accolades at prestigious beauty awards

Adult winner - Nikita Best
Adult winner Nikita Best

FYC received more than 500 entries from all over the UK, and shortlisted 25 people to attend the finals at Boss Models HQ in Manchester.

The finalists took part in interviews, photos, a screen test and catwalk training, before the winners were announced in both the adult and junior categories.

The adult winner was Nikita Best, 20, from Bedford who currently works as a nursery assistant. She said: “I hope it leads to opportunities for me to progress in the modelling world.”

Raeus Gregory, nine, from Chorley, was the winner of the boys’ competition, with six-year-old Lala Camara from Manchester named winner of the girls’ competition. L’Nyah Amores-Thompson, seven, from Preston was a runner up.

Read more: Preston model ticks off mum’s bucket list dream during St Catherine’s skydive

L'Nyah - runner up
L’Nyah from Preston was runner up

Preston entrepreneur Robert Binns, co-founder of FYC is looking forward to working with the young people and guiding them on their professional journey.

He said: “FYC is not just about curl-management, it’s also about giving the mixed-race community something especially for them and their unique curls and coils.

“Our winners really represent the brand and its values, and we’re looking forward to working with them all very soon.” 

Lauren Mellor, new faces director of Boss Models, said: “’We were so impressed by all the finalists, not just because they look great but because they all have such a great attitude, and of course, great curls.”


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