Uber expands ‘local cab’ feature to Preston

Posted on - 4th April, 2022 - 1:50pm | Author - | Posted in - Preston News, Roads, Transport
Uber are extending its ‘Local Cab’ feature. Picture: Uber

It has been announced today that Uber is extending its Local Cab to more areas across Lancashire, including Preston.


Passengers will be able to open the Uber App and select the Local Cab option, which will all passengers to book a trip with a local operator.

Local Cab trips will be booked directly with local operators, and all subsequent customer support will be provided by them.

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The four operators involved in the latest launch of Local Cab are Blacktax Radio Taxis in Blackpool, Ashton Allied Cabs in Preston, New City Taxis in Preston and Brownhill Corporate Hire.

Since the company’s successful pilot of Local Cab last year, the product has launched in a further 24 locations across the UK.

Usman Ibrahim, director at Ashton Allied Cabs said: “We are excited to make the Local Cab product available to more people in Lancashire – making it quicker and easier for passengers to get from A to B by connecting them with local taxi drivers via the Uber app.”

Jayne Jones, director at New City Taxis said: “Partnering with Uber will allow us to provide additional revenue streams to our drivers, which we hope will aid our recruitment efforts and encourage new drivers to join our fleet.”

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Faraz Ali, director at Brownhill Corporate Hire said: “We’re making it quicker and easier for people to get around Lancashire, and with the high levels of demand for taxi trips in the city at present, this could not have arrived at a better time.”

Jamie Heywood, Uber’s regional general manager for Northern and Eastern Europe said: “We are thrilled to continue the expansion of Local Cab this month – rolling it out to more areas to better serve the people of Blackpool, Preston and Lancashire.

“These latest launches will not only provide passengers living across the region with greater choice when booking a ride but will also help to maximise earnings opportunities for drivers.”

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Do you think this is a good feature by Uber? Let us know in the comments below.

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