Lancashire County Council has launched a resource pack with banners, bin stickers and hi-vis jackets to help encourage drivers to slow down.

The packs urge drivers to ‘slow down, save lives’, aim to help people concerned about speeding, raise awareness of the issue and encourage drivers to change their behaviour.

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The resources launched at a parish and town councils conference held at County Hall at the weekend, which focused on how communities can work with the county council to improve their local environment.

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County Councillor Peter Buckley, the cabinet member for community and cultural services, said: “As well as being illegal and increasing the severity of any potential collision, speeding in residential areas impacts people’s health.

“It adds to their stress, discourages them from doing the things they want to do, such as walking and cycling, or allow their children to play outside.

“As we’ve seen with many successful campaigns over the years, one of the most effective ways to approach a road safety problem is to educate people about it and change their behaviour.

“Many communities are already working to reduce speeding outside their homes, and we’ve created a road safety resource pack to help them with this task.

“We’ve also updated the temporary signs that the county council put up to support people with their local campaigns with a new eye-catching design.”

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Councillor Buckley thanked the parish and town councils for their work taking care of their area and making the roads safer.

County Councillor Charlie Edwards, the cabinet member for highways and transport, said: “Road safety is one of the highest priorities of the highways department.

“We are working with the deputy police and crime commissioner, Andy Pratt, to overhaul the Road Safety Partnership to become more responsive to community needs.

“This resource pack is one of several steps we are taking in partnership to make our roads safer for all to use.”

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Conference attendees enjoyed presentations on the Lancashire Road Safety Partnership, road maintenance, flooding, and winter gritting.

For more information on the resources, email – safertravelteam@lancashire.gov.uk.

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