Freddie Flintoff has been spotted filming in a Preston menswear store.

Hellewell Menswear has served as the backdrop for a new TV programme being filmed by the Lancashire cricket player.

Freddie’s First Eleven is a set to be a three part series on BBC where Freddie works with 11 talented teens from underprivileged parts of Lancashire who have never played cricket before.

The aim of the show is to prove that anyone can find confidence and success in cricket, a sport often seen as being for the posh and privileged.

Freddie sold the BBC: “I made it to the highest level of cricket attending state schools on an estate in Preston, but I can’t see many others doing that now.

“The vast majority of the England’s men’s national cricket team attended private school. Cricket is more elitist per head than rugby, rowing and the House of Lords. We’ve got to do something to get young, working-class people playing our national summer sport again.

“I really hope this series can demonstrate that with some time and coaching anyone can learn to love cricket and have the opportunities that came my way.”

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Freddie was in Hellewell Menswear on Lune Street in Preston with one of the boys from the show. He was fixing him up with an outfit for a job interview as part of the show.

Hellewell Menswear has been a staple on the Preston highstreet since 1905. They provide quality, contemporary clothing and tailoring services to generations of customers.

Freddie’s First Eleven is set to air this summer.

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