A Preston vape firm has joined national petrol station retailer EG Group to trial its products at 50 sites.Advertisement
IVG, based in North Road, has partnered with Euro Garages in an agreement that involves rolling out IVG’s Next Generation Disposable device, IVG Bar, as the only vaping brand at the counter of all EG Group sites, around 370 locations across the UK.
The vape market has recently experienced demand for Next Gen Disposable devices, and EG Group was proactive in supporting the category, leading to early adoption and the recently announced partnership.
Read more: Preston city centre location approved for new Preston Youth Zone
Laith Sheena, sales director of IVG UK, said: “As forecourt operators, EG Group have paved the way for best in class vape retailing for years now and are constantly evolving their consumer offering.
“We are delighted to become the exclusive vape brand on the counter, displaying IVG Bar in the most sought after real-estate across all EG sites for the next 12months.”
IVG began its partnership with EG Group at 50 trial sites, with sales exceeding expectations. After two months of the initial trial, 370 sites now offer IVG Bar products.
Read more: The North is Ace! Local graphic designer celebrates Preston with a range of striking products
Conscious of the potential attraction to youth, EG Group will take part in IVG’s #NO2MINORS campaign to combat the underage use of vape products.
IVG Bar is fully MHRA approved and TPD Compliant.
The firm said as members of the UKVIA, IVG strongly support the vape industry’s plans to combat the distribution of unregulated products and encourage retailers to be vigilant, ensuring that they are only selling compliant and legal items.
See what’s happening near you by entering your postcode below or visit InYourArea
Read more: See the latest Preston news and headlines