Preston BID has joined forces with over 100 destinations across the UK seeking urgent support for 100,000 retail, hospitality and leisure businesses.

The alliance is urging the Government to provide a #BusinessBooster and assurances that financial support will be provided to these sectors.

A spokesperson for Preston BID said: “It is imperative that the Government acts quickly by offering financial assistance and other necessary interventions to those experiencing disruption following rising cases of the Omicron variant and the impact of ‘Plan B’ measures.

“With consumer confidence expected to drop below its current level of -15 amid growing speculation of an impending lockdown, the time for action is now.

“There is clearly growing concern of a lockdown following the announcement of Plan B restrictions on 8 December, which must be reviewed on 29 December, two days prior to New Year’s Eve.

“Businesses need certainty with many holding on to the glimmer of hope that New Year may bring.”

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The co-signed letter to the Prime Minister has also been sent to Preston’s MP, and the Chancellor.

You can read the letter in full on the Preston BID website.

Read more: See the latest Preston news and headlines

What do you think of the letter? Let us know in the comments.