Cards for Kindness to be distributed to those in care homes across Preston and Lancashire

Posted on - 1st December, 2021 - 8:44am | Author - | Posted in - Campaigns, Christmas, Preston News, Proud Preston

A heart-warming winter campaign encouraging people to send Christmas cards to residents in local care homes launches today (Wednesday December 1).


Cards for Kindness, now in its fourth year, aims to tackle loneliness and isolation in care homes across Lancashire and South Cumbria.

The theme for this year’s scheme is ‘What warms your heart this winter?’ and people are being asked to include examples of what makes them happy alongside their festive greetings.

Read more: Mandatory masks, PCR testing and booster jabs for all adults as government prepares for Omicron variant 

This could be anything from pulling on a favourite Christmas jumper or eating a mince pie, to watching your favourite movie or snuggling up with the dog on the sofa on a rainy winter afternoon.

The idea is that opening the Christmas card helps to start conversations and bring back happy memories.

Research shows that these conversations can have many benefits and reduce loneliness, particularly for people living with dementia.

There are more than 13,600 people in care homes across Lancashire and South Cumbria, and reducing loneliness is a crucial part of improving their physical and mental wellbeing.

Read more: Preston Council leader says new mandatory mask rules are ‘small sacrifice’

County Councillor Graham Gooch, Lancashire County Council’s cabinet member for adult social care, said: “This Christmas, Cards for Kindness is set to be bigger than ever.

“Our theme is ‘What Warms Your Heart in Winter’, so we’re asking people to include a few words about something that makes them feel happy at a time of year which can be very lonely for the people living in one of the 573 care homes across the Lancashire, Blackpool, Blackburn with Darwen and South Cumbria region. 

“Taking part is easy, just write your message addressed to care home residents and pop it in the post.

 “Care home staff do a tremendous job organising activities to ensure residents who live there can socialise and connect to each other. However, loneliness is still a huge issue for people living in our care homes, many of whom don’t have regular visits from friends, family and loved ones.

“Figures show that living in isolation can have a similar effect on our health as smoking 15 cigarettes per day, so campaigns like this are absolutely crucial.

“Schools, community, faith and voluntary groups and people who visit libraries are getting involved this year. They’re making superb cards and gifts to help get heart-warming messages to even more people. We’re also making it easier for home library service users to take part this year.

“We’d encourage everyone to help us warm someone’s heart by sending a card to their local care home. Just one extra card will only take a couple of minutes to write, but it’ll make all the difference to someone in a care home this Christmas.”

All the information people need to get involved, including contact details for care homes, a way to send an e-card and ideas for messages, is available on the Lancashire and South Cumbria Health and Care Partnership website:

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