Racing giant Formula One has served a Walton-le-Dale tyre shop with trademark papers calling for the shop to change its name.

Local entrepreneur Imran Hussain, owner of F1 Tyres Preston on Chorley Road, received a trademark notice in the post on 12 October from Sheridans Solicitors, Formula One Management Limited’s legal representatives.

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Imran was told the business must change its name, despite claims that F1 Tyres is trademarked and has no affiliation with Formula One.

The team have now decided to change the business name to No.1 Tyres Preston.

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Imran said: “We opened in January 2021 during the pandemic, gone through a lot of hardship and struggles to get the shop running and offer discounts for the elderly, NHS and taxis.

“We try to do our bit to help the local community. I have served in the Armed Forces and worked for the NHS for the last six years.” 

In the letter, Sheridans said Formula 1 retains the exclusive right to exploit all commercial rights associated with the FIA Formula One World Championship, including trademarks F1, Formula 1, Formula One, Grand Prix and the associated logos, known as Formula 1 Marks.

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The solicitors said their clients have to protect their rights and safeguard them from unlawful or unauthorised use.

They warned Imran that a failure to act could lead to unlicensed parties selling unofficial goods and services under the Formula One brand, resulting in brand dilution or reputational damage.

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