Preston has been revealed to have some of the thriftiest people according to a new study carried out by The Hairpin Leg company.

The aim of the study was to identify where the most money savers and sustainability focused people live.

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The study analysed Google search data to figure out where the highest number of searches about terms like Ikea hacks, recycled furniture and upcycling were made.

Using this data, Preston was found to be third on the UK list with St Albans and Cambridge coming second and first respectively. This makes the city the most thrifty place in the North of England.

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Analysis was carried out on the number of impressions each search term had in each location using local data from Google’s Keyword Planner tool. The percentage of residents this accounted for was then calculated by using the most recent population data for each area. 

The final ranking was made using all the locations which hold City status in the UK.  

Nottingham, Leicester, Leeds and Chester ended up at the bottom of the list with the fewest searches.

The top five can be viewed below:

1. Cambridge – 12.61 monthly impressions (population 123,900)
2. St Albans – 13.68 monthly impressions (population 147,373)
3. Preston – 12.61 monthly impressions (population 141,818)
4. Liverpool – 34.23 monthly impressions (population 496,784)
5. Glasgow – 41.05 monthly impressions (population 598,830)

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Are you thrifty? Let us know in the comments!