Lostock Hall entrepreneur wins gold award in the Independent Toy Awards 2021

Posted on - 10th September, 2021 - 1:00pm | Author - | Posted in - Business, Lostock Hall, People, Preston News, Proud Preston, South Ribble News

A Lostock Hall mum is going from strength to strength with her innovative story-making business after winning gold in a prestigious toy awards.


The business has succeeded in the Independent Toy Awards 2021, an awards scheme that sees the likes of big brands such as Vtech, Leap Frog and Duplo compete for the coveted accolade.

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Beth De Nobrega’s business is called Magical Story Jars.

She set it up in 2017 to help parents create fun and imaginative stories with their children.

Read more: Lostock Hall entrepreneur helping families stay connected through lockdown


Beth said: “All of the team at Magical Story Jars are ecstatic that our adventure themed story jar has won a gold award.

“Our jars help to create a carefree environment where parents and children can ignite their imaginations and create memorable stories.

“We are proud that the nation’s independent toy retailers have recognised this and chosen us to win a coveted gold in the Independent Toy Awards.”

Beth with her Magical Story Jars. Pic: Fish 2Photography

The business has a range of themed story jars, including adventure, fairy tale and Christmas.

As well as the retail side of the business, Beth and her team also travel the country providing story making experiences for local councils, shopping centres and other businesses wanting to offer something different at their events. 

To find out more, email

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