Ribble Cycles has launched its first-ever TV advertising campaign to coincide with the start of this year’s Tour de France (TdF).
 
Ribble Cycles, which was created in 1897 and is based in Bamber Bridge, is a brand that has been ridden by multiple British cycling champions and TdF winners at various stages in their careers.

The ad campaign aims to embrace the excitement and buzz around this year’s TdF to showcase the brand to a wider cycling audience.

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Andy Smallwood, CEO at Ribble Cycles, said: “Our decision to trial TV advertising and create our first-ever TV advert is aligned with our drive to become synonymous with great British cycling and is part of our vision for the future growth of the business.

“The advert combined with our continued investment into our customer journey, experience and R&D will ensure that Ribble is at the forefront of cycling in the UK – delivering a world-class range and inspiring more people into the world of cycling and maybe even another Tour de France champion in the future?”

The advert features four key bikes from the current range and has been designed to capture the thrill and enjoyment of cycling across different genres, from the Pro Peloton to the off-road thrill seeker and the commuter to the everyday enthusiast.

Designed, filmed and curated by Ribble’s in-house content production team, three versions of the advert have been created – a 30-second version and two 10-second versions.

The adverts will air on ITV4 throughout the full three-week coverage of the TdF, as well as being available on Ribble’s media channels.