Windrush Initiatives CIC battling to stop Covid misinformation amongst Preston BAME community

Posted on - 22nd March, 2021 - 7:00am | Author - | Posted in - Health, Politics, Preston News
Pixabay: Coronavirus

A Preston-based group, Windrush Initiatives CIC (Community Interest Company) are launching their own information campaign about Covid vaccines.


The campaign hopes to tackle misinformation surrounding the pandemic and the vaccine which is spreading around the black community in Lancashire.

Windrush Initiatives are carrying out their own survey of the black community across the county, and will be sharing their campaign across social media.

Read moreOver-50s urged to book vaccine appointment in Preston and Lancashire

Spokesperson of the CIC Adrian Murrell said the information is being shared to ensure decisions relating to getting vaccinated are made with knowledge and not fear.

The questionnaire will also seek to discover whether community members have any additional needs or problems.

These include food poverty, loneliness or depression linked with the pandemic and lockdown. The questionnaire also asks about community trust of the NHS and other institutions.

Read more: UCLan and Preston firm collaborate to create environmentally friendly PPE

Misleading information is prevalent on social media at the moment, and Windrush Initiatives hope to get out the correct factual information to the community amid the ongoing vaccination programme.

The BAME (Black, Asian and Minority Ethnic) community are disproportionately impacted by Covid-19, so being given the correct information is vital.

This campaign is only the start for Windrush Initiatives, as they hope to tackle other topics such as prostate cancer prevention, mental health and racism issues.

The Lancashire Windrush Community Survey can be accessed here.

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