Preston sportswear brand is winning with new photoshoot at city’s landmarks

Founder of Next Goal Wins Keith Jolley wearing what else but a Lostock Hall Juniors FC bobble hat

New kit from a Preston sportswear brand has launched with a photoshoot in Preston Bus Station and Miller Arcade.

Owner of Next Goal Wins and ex-UCLan fashion student Keith Jolley worked with other alumni on the project, which features Preston Hockey Club.

Jolley, who moved from the Wirral to study at UCLan from 1999 to 2003, started the brand in 2018 after being made redundant.

He said: “Next Goal Wins began as a bobble hat supplier to local clubs, schools and universities. This demand has now gradually got bigger and we supply teams across the UK, Europe and the world.

“Since the bobble hats have been a great success we have been looking at other products and starting to push them. This includes bespoke sliders, which Preston North End players use!”

PNE sliders by Next Goal Wins Pic: @simonstacpoole — Next Goal Wins makes bespoke sliders, including these for PNE Pic: @simonstacpoole

Jolley has since been branching the business out into team kits, with shirts made in Lancashire from recycled plastic bottles.

The latest partnership is with Preston Hockey Club.

Preston Hockey Club players pose in their Next Goal Wins kit in Miller Arcade (left) and the Bus Station (right) Pic: @simonstacpoole

Jolley, who lives in Lostock Hall, said: “We have recently supplied Preston Hockey Club with their playing kit and accessories, and we have upcoming off-field products too.

“We had permission to take photos in Miller Arcade and inside and outside the famous Bus Station, so we did a cool shoot to promote the Lancashire-made kit, the Preston-based club and the local area itself.”

What do you think of Jolley’s success? Let us know in the comments.