UCLan Vice Chancellor joins the Lancashire City of Culture 2025 bid team

Posted on - 24th February, 2021 - 7:00am | Author - | Posted in - Business, Campaigns, Preston News, UCLan
Tony Attard and Debbi Lander – at Launch of Lancashire2025

The team bidding to make Lancashire the City of Culture 2025 has been expanded.


The Lancashire bid is the first time a county-scale cultural programme will complete for the title and the first time a submission will have envisaged a county as one ‘virtual city.’

Debbi Lander, Bid Director of Lancashire 2025 and Tony Attard, Chair of the Board of Lancashire 2025, have led the charge since the vision was launched in November 2019 and have now appointed a team of experts.

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The new team includes Ben Blackman, Operations Director, Sarah Rowland, Project Producer, Andrew Chetty Technology & Strategy Consultant and Loz Kaye, Citizen Engagement Manager. 

Graham Baldwin, Vice Chancellor of University of Central Lancashire (UCLan), has also been appointed to the Board of Lancashire 2025. 

Tony Attard, Chair of the Board of Lancashire 2025 said: “Over the last year we have made good progress in terms of developing the extraordinary ‘virtual city’ vision for Lancashire2025, and beginning the vital stakeholder and community engagement that will be crucial to Lancashire’s success.

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“We’re now delighted to welcome this exceptional group of creative individuals, who will help Debbi as Bid Director.  Together they have many years of experience, as well as the broad range of skills and networks now needed to take our Lancashire2025 bid to the next level. 

“With these new appointments we’re entering an exciting stage of the bid process when programme, technology and community engagement come together in a creative melting pot of ideas and ambition, that will make this a bid like no other.” 

UCLan Vice Chancellor Professor Graham Baldwin
UCLan Vice Chancellor Professor Graham Baldwin

In a forward-thinking approach to collaboration, Lancashire 2025 commissioned FutureGov, a national change agency passionate about improving the lives of citizens, and Manifesto, an award-winning agency of creatives, strategists and technologists, to work on a project to engage with Lancashire’s 1.5million citizens which is due to launch this spring.  

New Board Director, Professor Graham Baldwin representing Lancashire 2025 strategic partner UCLan, said: “The University of Central Lancashire is proud to be a strategic partner of Lancashire 2025 and I’m delighted to be joining the Board and to be involved in such a bold cultural and creative vision for this great county.

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“Through our collaborative work across Lancashire we see first-hand the talent and potential that the county’s hugely diverse cultural landscape can offer, and understand what a difference this can make to communities and places.  

 “I’m confident that Lancashire 2025 can develop an outstanding and ground-breaking submission to become City of Culture for 2025, and I’m looking forward to being able to contribute.” 

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What do you think about Lancashire’s bid to be the City of Culture for 2025? Let us know in the comments below

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