South Asian communities in Preston are being encouraged to get the Covid-19 vaccine.Advertisement
A series of videos has been made in a variety of languages to try to break down barriers in understanding.
BBC Radio Lancashire presenter Neetal Parekh is behind the videos, which feature children urging their family members to get the vaccine.
She said: “I initially created videos showing children using a variety of languages spoken across the local community, including Punjabi, Bengali, Gujarati, Urdu and Potwari, as well as English, which went viral in the community and overseas.
“I made these videos because of the evident language barrier and lack of understanding of the South Asian culture.
“I believe it is extremely important to communicate key government messages about the coronavirus vaccine and safety messages in a language this community will understand.”
Read more:Preston’s mass vaccination centre to begin operation in former B&M store
Neetal added: “I encourage everyone to share these videos and the message of taking the coronavirus vaccine.”
A poll by Royal Society of Public Health found that only 57 per cent of Black, Asian and Minority Ethnic (BAME) communities would have the vaccine compared to 79 per cent of white people.
More than 12 million people in the UK have now received their first dose of the Covid-19 vaccination.
The government claim they are currently on track to meet their target of vaccinating 15 million people by mid-February.
You can watch one of Neetal’s videos on the BBC website.
Read more: See the latest Preston news and headlines
What do you think of Neetal’s work? Let us know in the comments.