Free-from food brand Creative Nature has welcomed Trudi Austin to the team to spearhead sales and embrace new markets.

Trudi, 48, who lives near Preston, has an impressive 26 year career across the food and drinks industry focusing on the growth and development of brands.

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In recent years Trudi has moved into the SME business area to utilise her strong FMCG (fast moving consumer goods) background and skills to develop both UK and overseas business across numerous channels.

Trudi said: “Julianne Ponan, the CEO of Creative Nature, is inspirational not only in developing such a great brand and range in Creative Nature but also her dedication in supporting and speaking on behalf of food allergy and intolerance sufferers across the UK.

“I had already come across her brand in a previous role and I am excited to join the team so we can continue in her journey to create and develop some fantastic partnerships with our customers and consumers both in the UK and across the world. 

“For many consumers access to Top 14 Allergen Free foods is a dietary need and not a lifestyle choice.”

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Julianne, who started Creative Nature eight years ago, is thrilled to have someone as experienced as Trudi on her team. 

Creative Nature products are 100% vegan and are a great choice for the nutritious conscious whilst providing those living with food allergies and intolerances a wide array of products that are safe to eat due to being all Top 14 Allergen Free.

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