Menu

Digital advertising screen proposed for near Guild Way and Strand Road rejected

Posted on - 4th February, 2021 - 12:00pm | Author - | Posted in - Business, Preston buildings & attractions, Preston Council, Preston Locations, Preston News, Redevelopment
The junction of Strand Road near the Guild Way fly-over Pic: Google
The junction of Strand Road near the Guild Way fly-over Pic: Google

A planning application for a digital advertising sign has been rejected.

Advertisement

The sign was supposed to be located in West Strand.

It would have been adjacent to Neptune House and financial offices forming part of West Strand Business Park.

It also would have had advertisements transitioning on screen.

Read more: Plans for 400 new homes just off the Tank roundabout at Leyland are lodged

However, the application was refused due to its ‘siting, height, scale, size and design would be an incongruous and visually intrusive feature that detracts from the character of this area’.

It also would have been located on a busy junction and adjacent to a busy road.

The application states that it ‘would be harmful to the visual amenity and character of the area, and therefore fails to accord with The National Planning Policy Guidance’.

See the latest news and information near you

Read more: Winckley Square lit up by new lampposts

There was a previous application for two digital advertising signs which was also rejected.

In reaching a decision the Inspector concluded that the proposed digital advertisement would harm the visual amenity of the area and dismissed the appeal.

A digital advertising screen is already in place close to the Lane Ends junction in Ashton-on-Ribble.

Read moreSee the latest Preston news and headlines

Share
Preston in pictures 60163 Tornado60163 TornadoTornado departs Preston158870 arrives while 156455 gets ready to depart156455Tyrer's MH17EGK 210610 PrestonPreston [Listed Building Grade II] - 37 & 38 Avenham Road 210417 2Preston [Listed Building Grade II] - 38 & 39 Chaddock Street 210417 View more Advertisement Subscribe to the newsletter

Sign up below to receive Blog Preston's weekly newsletter. It wings its way into inboxes every Sunday rounding up our best content from the last week and a look ahead to what's happening.

Advertisement News by location

Find news by location, select an area of your choice to be kept up to date with the latest goings on.

Advertisement Categories

Find news by category, select an category of your choice to be kept up to date with the latest goings on.