A Kirkham-based entrepreneur is using his gender-neutral inclusive fashion brand to raise funds for LGBTQ+ charities.Advertisement
Joshua Griffin started the company, Joshua Lloyd, in 2019. Since its launch, the brand has expanded to offer over 300 gender-neutral LGBTQ+ products, and has raised more than £3,000 for charity.
Joshua began the business from his bedroom at his parents’ house after noticing a gap in the market.
Joshua said: “I have a few friends who are part of the LGBTQ+ community and they have always said they struggle to find apparel they love besides generic pride clothing or products aimed at set genders.
“Alongside this, I personally used to struggle to find clothing with a larger fit. Although companies have recently begun providing larger clothing, there are still very little to no other companies who offer inclusive fashion throughout their brand with sizes for all.”
Read more: Preston train manager part of first all LGBTQ+ crew as Pride train launches
As a straight ally, Joshua is passionate about using his brand to help make the world a better place with free choice for everyone.
He said: “There are still far too many limitations within our common culture that restrict LGBT members, especially within LGBT youth.
“The most evident issue found within gender defining and conforming is the increase in dysphoria, which is a huge concern within youth today and a factor towards depression rates.
“The simplest thing such as being able to find the right clothing with the right fit can be an overwhelming joy for those struggling to find a place within society.
“With all products at Joshua Lloyd being gender neutral and fully inclusive, every member of our community can rest assured and feel included without segregation.”
Joshua Lloyd recently became a corporate partner for LGBT Foundation based in Manchester, and continues to support LGBTQ+ related charities including mental health organisations.
Joshua said: “Joshua Lloyd Charity Association (JLCA) is not a registered charity itself, but a guaranteed way for us to give back to our community and those who need it most.
“We are huge advocates in giving back to the community and it is a major deal within our company ethos.
“In total we’ve raised £3,235.00 for CyberSmile, Student Minds, John Snow Charity Fashion, Young Minds and LGBT Foundation.”
Read more: The Preston dog walking service supporting people who have learning disabilities
Joshua continues to run the business by himself, but is now working with an international team of around 15, including designers, manufacturers and brand ambassadors.
Although he says he “never enjoyed school”, Joshua excelled at university while teaching himself about business, marketing and finances.
“I know some children these days struggle with school or really don’t like it, and I would love to show that bad grades or poor foundation education is not the be all and end all.
“If you find something you’re passionate about, you can really pursue it!”
To find out more, visit the Joshua Lloyd website.
Read more: See the latest Preston news and headlines
What do you think about Joshua’s business and charity success? Let us know in the comments.