A discount food retailer will be opening a new store in Preston on Wednesday 21 October.

The Oops! store will be located in Corporation Street, in the old Poundland unit.

Oops! is a new concept in food retail, offering knockdown prices for hundreds of food items. The retailer buys clearance goods from large manufacturing sites and repackages them at its base in Liverpool.

The products may have ended up in the manufacturers’ clearance section for a number of reasons, such as over-production, packaging errors, or the goods having slight imperfections.

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Preston will be the company’s second location in the North West, joining the 30+ stores to come to the region in the coming year.

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Area Manager Darran O’Hara said: “We’re confident our offering will be a great addition to Preston – we’ve had great success since opening our Bolton store only a few weeks ago.

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“We believe the store will be great for the local community and we look forward to welcoming customers through the doors.

“At Oops! we save food that would usually go to landfill but is perfectly safe to eat. We see this as a sustainable business model offering tasty food at tasty prices at a time when pennies are being stretched more than ever.”

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The Preston store has created over 20 jobs.

The store is still on the look-out for two colleagues on a part-time basis. Applicants should visit the Facebook page to submit an application.

Five shoppers will be chosen at random throughout the opening day to win their shop free, courtesy of Oops!

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What do you think about this new addition to Preston’s high street? Let us know in the comments below