Lostock Hall entrepreneur helping families stay connected through lockdown

Posted on - 1st August, 2020 - 12:00pm | Author - | Posted in - Business, Lostock Hall, People, Preston News
Magical Story Jars creator, Beth De Nobrega and her family
Magical Story Jars founder Beth and her family

The unprecedented Covid-19 pandemic has meant millions of people have had to reshape their lifestyles and relationships with family and friends.


Communities have been forced to find new ways to stay in touch and enjoy themselves, all whilst socially distancing.

Lostock Hall entrepreneur Beth De Nobrega says her Magical Story Jars have been helping children and families to connect despite being miles apart during the pandemic.

Magical Story Jars are described as being simple to use and a way to make bedtime stories interactive. Children sprinkle magic dust into the jar to make their stories come alive, and then take their pick from 36 illustrated story cards to form the basis of their tale.

Magical Story Jars creator, Beth De Nobrega
Beth with her Magical Story Jars

Beth says the jars – which she originally developed for her own children – have been helping kids stay in touch with their loved ones over Zoom, Skype, and other technologies.

She said: “Our business was inspired by our children’s love of imaginary stories combined with our need for story inspiration in order to help nurture such a wonderful activity.

“During the pandemic, we have found that our customers have been using Magical Story Jars in ways that help their families to adapt to the situation we all find ourselves in.

“When we heard about people on different sides of the world such as America using the story cards inside the jars to make up Magical Story Jar stories over video calls it warmed our hearts. 

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“Combining the power of modern technology together with the old-fashioned tradition of storytelling has resulted in an innovative way for families and friends, who can’t be with one another during these challenging times, to have fun together in a meaningful way.”

Read more: Preston’s young aspiring writers encouraged to share their lockdown stories

The jars are available in Christmas, Adventure or Fairy Tale theme.

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Will you be trying out these Magical Story Jars with your children? Let us know in the comments below.

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