Preston art consultancy creates limited edition tiles with famous ‘craftivist’

Posted on - 22nd July, 2020 - 7:00pm | Author - | Posted in - Arts, Business, Preston News
Carrie Reichardt's house in Chiswick Pic: Ungry Young Man
Carrie Reichardt’s house in Chiswick Pic: Ungry Young Man

A Preston-based art consultancy has collaborated with a famous ‘craftivist’ to create a set of limited edition tiles.


L A E worked with Carrie Reichardt – known for her Mad In England art brand – on the special Mad in Preston project.

Described as a renegade potter, Reichardt works from a mosaic-covered building in London that she’s spent 20 years creating. In her art, she uses a mix of mural, mosaic and screenprinting techniques to create elaborate, often politicised works.

L A E founder, Lucy Edwards, said: “I’m very excited to announce this collaboration with the Queen of all things ceramic.

“I’ve been a follower, fan and collector of Carrie’s tiles for a number of years now. It’s been a dream come true to work with her to this extent, and bring Carrie’s work to my hometown of Preston.”

Four tile designs have been created, featuring the slogans Mad in Preston and Straight Outta Preston.

Straight Outta Preston tile
One of the limited edition designs Pic: L A E Consultancy

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Lucy said: “Collectors so far have either framed them as an art piece for their wall, used them as coffee coasters or simply just displayed them as they are – leant up on the mantelpiece, for example.

“The Straight Outta Preston tiles sold out straightaway, but there are plans to release a new edition of this design, plus something with the Preston Bus Station building might be in the works.”

Find out more on the L A E website.

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What do you think of the collaboration? Let us know in the comments.

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