The Preston entrepreneur helping brides-to-be say ‘yes to the dress’ during lockdown

Posted on - 30th June, 2020 - 7:00pm | Author - | Posted in - Business, Lostock Hall, People, Preston News
Lottie helping a bride-to-be via a virtual appointment
Lottie has been helping brides-to-be via virtual appointments

A bridal boutique owner from Preston has been helping brides-to-be say “yes to the dress” with virtual appointments.


Lottie Derham, who owns Lottie’s Bridal Boutique on the Fylde coast, wanted to make sure brides-to-be could still find the all-important dress during lockdown.

Ex-Preston’s College student Lottie said: “As a bridal retailer we shut with all other non-essential shops back in March, and the wedding industry as a whole ground to a halt.

“There was disappointment, upset and panic as couples tried to work their way through what they could do for their big day. 

“As a limited company director, my only choice was to furlough myself. I thought it was important to stay present not only on social media and contact channels, but most importantly for my couples so that I could help, advise and sometimes just be an ear to listen.

“This meant I had to think of ways to help brides who had not yet found their dress and keep my much-loved business going.”

Brides-to-be have still been able to say “yes to the dress” during lockdown

At this point, Lottie decided to start offering virtual appointments.

She said: “The brides got to try the dresses on in the comfort of their own homes, and had the dresses for a couple of days too.

“It’s been a completely unique and brilliant experience. Brides have had the ability to still choose their dress, and I’ve still been in the world of weddings making happy memories, which I love so much.”

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Lottie has so far delivered dresses to brides-to-be across Lancashire, including in Preston, Lostock Hall and Longton.

Success stories include bride-to-be Emily, whose Mum lives abroad and had had a trip home postponed. Emily was able to try on dresses with her Mum via Zoom.

Read more: How this Preston man’s personal wellbeing journey led him to helping others

Lottie is now looking forward to being able to re-open her shop in early July.

Read moreSee the latest Preston news and headlines

What do you think of virtual wedding dress appointments? Could you imagine finding your dress that way? Let us know in the comments?

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