A water network engineer from Preston is going to become a familiar face in the city.Advertisement
Muhammad Umerji from Frenchwood is one of United Utilities staff to be pasted onto the side of their new look vehicles.
The 19-year-old apprentice was chosen to ‘star’ as the water firm spends £11m on making over its company fleet of cars, trucks and vans.
Muhammad who works at the United Utilities depot in Bolton said: “My job is to keep the network of water pipes flowing. I started here in September but the apprenticeship at United Utilities has blown me away. I really enjoy it and would recommend it to anyone.
“When they said my picture might be on a van, I was surprised. But now I would really like to drive around in a van with my picture on it.”
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Customer services director Lou Beardmore said: “You might not think it, but advertising on our own vans is an amazing way to connect with our customers, and attract future staff. We reckon that one of our vans is spotted by nearly two thirds of people in the North West every day. So, by the time our entire fleet is replaced, people like Muhammad will be quite a familiar sight.
“We’re so grateful to him for letting us use his image. He’s a great ambassador for our apprenticeship programme. Investing in future skills to keep the North West flowing is hugely important for us so the more people who know about the opportunities we offer, the better.”
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