Cash for Kids urgent appeal to help Preston families affected by coronavirus

Child in a library Pic: barskefranck from Pixabay — The appeal is aimed at the most vulnerable families Pic: barskefranck from Pixabay

Rock FM’s Cash for Kids has launched an urgent new appeal to help families in Preston and Lancashire affected by coronavirus.

Relying on donations from listeners and locals, the Cash for Kids Appeal will build a fund from which grants will help families cope by covering basic essentials such as food and heating.

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The appeal is aimed at the most vulnerable within the community who will be feeling the impact of the situation most keenly.

This includes families on zero hours contracts who may be facing reduced or completely cut-back hours, or no access to sick pay, and those with children who receive free school meals, over and above the Government’s voucher scheme.

Speaking about the new appeal, Rock FM’s Breakfast Host Joel Ross said: “We have already been hearing incredible stories of generosity from our listeners, as individuals go out of their way to help others through this unprecedented situation.

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“In donating to the Cash For Kids Appeal, you’ll be making a small act of kindness that can make a huge difference to families in need here in Lancashire.”

Sally Aitchison MBE, MD of Cash for Kids, said: “We have all been affected by the COVID-19 situation in some way, however right now those on low incomes or who are living in or on the brink of poverty will be really feeling the pressure.

“With already four million children living in poverty in the UK, the impact of the current situation is sure to see that number increase. We want to do what we can to support these families. We are uniquely placed in our communities to identify the families.”

To donate to the Cash for Kids Appeal, text ROCK to 70905, 70910 or 70920 to donate £5, £10 or £20, or donate online via the Rock FM Appeal webpage. 100 per cent of donations will go to help families with children that need it most. School teachers, health professionals, social workers and small charitable groups can apply for funds on behalf of the families they support.

Will you be supporting the appeal? Let us know in the comments.