A Preston-born entrepreneur is helping tradespeople find jobs through a new partnership with Google.

Founder and Managing Director of Get Work, Nick Cole, launches the automated lead generation service nationwide today (Tuesday 21 January).

Tradespeople who sign up to the service will receive job leads via Google Ads, plus help in turning those leads into paying customers.

The platform has been tested on a small sample of customers across the UK since February 2018, and has already generated over 15,000 local leads for tradespeople worth over £40m.

Nick, who attended Harris County Primary and Hutton Grammar School, said: “Tradespeople remain an underserved group when it comes to Google Ads.

“Marketers and agencies have often found it difficult to provide a comprehensive service to members of the trade where budgets can often be prohibitive. Our tech-first approach means we can offer an agency-level service for hundreds of pounds, instead of thousands.

“Not only do we deliver regular leads for our tradespeople, but we provide a platform to track those leads through to completion, showing our customers precisely how much they’ve spent and earned whilst using our service.”

Adrian Blockus, Head of Channel Sales for Google in the UK and Ireland, said: “We are excited to add Get Work to our select list of partners.

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“Get Work are a results-driven company with the market knowledge, technical expertise and ad technology to help tradespeople grow their businesses using Google Ads.”

Ben Pulham of Pro Build, an existing Get Work customer, said: “Since using Get Work’s service I’ve been able to grow my business and expand into new areas.

“We’ve quoted over £400,000 worth of jobs in the first two months alone, and recruited six new tradespeople to assist in winning work and delivering it.”

Get Work’s service is available to 12 trade sectors on a subscription basis: roofing, joinery, plastering, rendering, building, loft conversions, electrical, landscaping, driveways, plumbing, heating and decorating. To find out more, visit the Get Work website.

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What do you think of Nick’s business success? Let us know in the comments.