Businesses and organisations across Preston are being asked to look out for their male staff and clients in order to reduce suicides.

Suicide rates in Lancashire and South Cumbria are the third highest in England, and suicide is the biggest killer of men under the age of 49.

To address this, the campaign ‘Let’s Talk To Prevent Male Suicide’ will encourage businesses and organisations to support managers, colleagues, family and friends to talk.

The aim is to create stigma-free working environments where people can seek help, as well as reach out to colleagues they are worried about.

Read more: Preston Samaritans open to support those in need this festive season

Louise Thomas, Mental Health Clinical Network Programme Manager for Lancashire and South Cumbria Integrated Care System, said: “We recognise that suicide is a complex issue but suicide prevention is everyone’s business.

“Of those who die by suicide, 67 per cent are not known to mental health services, so the workplace is an important setting for supporting those at risk.

“Our partnership is working to reduce suicide and demonstrate that we all can make a difference.”

Businesses can access resources, advice and training on tackling suicide stigma in the workplace. A campaign toolkit is available from the Healthier Lancashire and South Cumbria website.

Read more: Proud Preston – how our city has championed mental health support in 2019

What do you think of this initiative? Have you been affected by male suicide? Let us know in the comments.