Mamas and Papas at Deepdale Shopping Park has closed.

The retailer went into administration and as a result closed six unprofitable stores – including the Preston branch – on Friday 8 November.

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The store opened as normal yesterday before staff were told the news at lunchtime.

Across the stores that have closed, 74 staff have been made redundant with immediate effect.

A notice on the door of the store explains that Deloitte LLP have been appointed administrators, and asks customers to direct all queries to Customer Services via 0345 268 2000 or the Mamas and Papas website.

The news comes just days after the collapse of Mothercare.

Read more: ‘Everything must go’ as Mothercare Preston prepares to close

Executive chairman of Mamas and Papas Riccardo Cincotta said: “”These actions are always difficult but they are also necessary in a challenging market to ensure Mamas and Papas achieves its considerable future potential.

“We remain fully focused on maintaining our position as the UK’s most popular nursery brand.

“We will continue to review our store portfolio in the light of customers’ changing behaviour and we remain fully committed to an omni-channel offering that reflects their evolving needs.”

The retailer said its remaining stores will continue to trade as normal, as well as its digital, wholesale and concession arms.

Read more: News from Preston

What do you think of Deepdale Mamas and Papas closing down? Did you shop there? Let us know in the comments.