Action Records ditches tangerine t-shirts after Preston North End fan complains

Posted on - 24th December, 2018 - 7:00pm | Author - | Posted in - Business, Preston City Centre, Preston News
Gordon and Pete in the new t-shirts
Gordon and Pete in the new t-shirts

Action Records on Church Street is selling blue merchandise after a lifelong customer and Preston North End fan complained about the shop’s use of tangerine.


The owner of the legendary record shop Gordon Gibson was persuaded to move away from the Blackpool F.C. team colour by Pete Brown.

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Pete, who is a bass player in Preston band Evil Blizzard, said: “My entire record collection of over 5,000 vinyl albums and singles has been purchased from Gordon at Action Records. So five years ago when Gordon first produced t-shirts featuring Action’s logo, I just had to have one, even if it was tangerine.

“I kept haranguing Gordon to produce the same t-shirt but in blue. You’ll get very few North End supporters wearing anything resembling the colour tangerine.”

The old tangerine and new blue versions of the Action Records t-shirts

Action Records is one of the UK’s largest independent record shops. The store will celebrate 40 years of trading in 2019.


Watch: Action Records documentary charting its place at the heart of Preston music scene

Gordon said: “When I approached my friend Jeff Ife to design the original t-shirt logo, we used orange because it was in the shop sign colours.

“It was only when Pete, who is one of our longest established customers and a good friend, pointed out about the football connection that we even thought about it. He has been going on to me ever since.

“As we were coming up to the 40th anniversary I thought it would be a good time to ask Jeff to change the logo on the t-shirts to blue. To all the people of Preston – Merry Christmas, and thank you for all your support.”

Read more: Church Street pub in Christmas tree protest

Do you shop at Action Records? What do you think of the change? Let us know in the comments below.

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