A long-established family jewellers in Preston has taken the decision to expand.Advertisement
According to Lancashire Business View, Whittles Jewellers on Fishergate will create an exclusive ‘Rolex room’ and ‘luxury diamond room’.
Spanning across four generations, the jewellers will increase its workforce of ten by creating of a new ‘watch specialist’ role.
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Their new Rolex room will feature Rolex-designed furniture and fittings which are manufactured by UK-based shopfitters Benbow Group.
Further investment will enhance the depth of its Rolex range, offering a wider selection of choice and variety.
The diamond room will be situated away from the busy shop floor, in an area dedicated to Whittles’ world class, hand-sourced diamonds and gemstones.
This intimate environment hopes to provide customers with a more memorable experience.
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Joanna Rhodes-Valentine, managing director of Whittles, told Lancashire Business View: “These certainly are exciting times for Whittles.
“We are immensely proud to have the opportunity to extend our showroom which will enhance the Rolex customer experience along with creating a beautiful area within our showroom dedicated to our diamonds.
“We’ve been extremely privileged to work in partnership with Rolex for more than 50 years. Throughout this journey we have seen Rolex become one of the most iconic, globally recognised brands and we remain very proud of our association with the brand and the technological developments which they have pioneered.
“We are also particularly excited to be recruiting for a new ‘watch specialist’ to welcome into our growing team of industry specialists, which includes two FGA qualified gemmologists, an onsite registered valuer and a Rolex accredited watch maker.”
The Whittles last expanded their showroom when they relocated to its Fishergate premises in 2013.
Have you visited Whittles Jewellers recently? What do you think? Let us know in the comments below