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Digital advertising coming to Preston – Blackpool Road to be first site

Posted on - 29th July, 2018 - 12:00pm | Author - | Posted in - Ashton-on-Ribble, Business, Preston News
Parkside Cafe on Blackpool Road
Preston’s first digital advertising board will be on Parkside Café on Blackpool Road

Cutting-edge digital advertising boards are coming to Preston for the first time.

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The boards, already seen in major cities across the UK, will be brought to Preston by digital start-up Guild Visuals, an outdoor advertising agency that’s part of the Simon Rigby group.

Commercial director at Guild Visuals, Richard Simkins, said: “The first board is due to appear in a couple of weeks on Parkside Café on Blackpool Road near Haslam Park. Other sites are planned, including the front of the old Odeon on Church Street and on the front and back of the Guild Hall.

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“As a boutique agency, we want our advertising to have a regional and local focus. We have three employees and have just hired a business development manager. Our plan is to have a sales team of five within the first year and to grow nationally from there.”

Guild Visuals are also one of the first tenants to move into the former Premier House building on Church Street, which was acquired by Guild Centre owner Mr Rigby earlier this year.

What do you think of digital advertising coming to Preston? Let us know in the comments below.

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