A McDonald’s restaurant in Preston has become one of the first outside London to start serving their newest range.
The Signature Collection launched to around 28 restaurants in the south but this is expected to be the start of a national roll out.
The only restaurant in Preston to be serving the burgers at the moment is the one on Friargate.
The range is seen as a direct answer to the threat poses from upmarket burger chains from Five Guys to Byron Burger.
The burgers are served in a brioche style bun and feature thicker patties as the chain hope to create a higher quality product.
They have been developed with a mix of customer feedback and input from Michelin-starred chefs.
Duncan Cruttenden, food development director at McDonald’s, said: “At McDonald’s we are committed to listening to our customers and evolving our menu to offer something for everyone.
“When the chef council started to develop this new premium offering, we worked with a brief generated by our customers – they told us they wanted thicker beef patties and high quality ingredients, freshly prepared.
“We’ve crafted a range that is a truly exciting permanent addition to our menu – every product has to earn a place and our customers have told us the signature collection has done just that.”