Aviator launch UK watch brand with flight simulator

Posted on - 29th July, 2015 - 7:00pm | Author - | Posted in - Business, City Centre, Competitions, Fashion, Preston City Centre, Things to Do in and around Preston, What's On in Preston
Still from the simulator taken from Facebook

Still from the simulator taken from Facebook

Swiss watch brand, Aviator is launching its brand in the UK with a flight simulator pop-up shop in St. George’s Shopping Centre.


Peter Jackson the Jeweller will stock the brand for the first time in the UK and the family-run company has been a fixture in the shopping centre since 1982.

Aviator describe themselves as being dedicated to aviation and pilot lifestyles and so to promote their launch, a flight simulator paying tribute to the  Douglas DC-3 aircraft will give competition winners the chance to experience the skies.

A Facebook competition called Inspired from Above, which can be accessed here, gives visitors the chance to win a boarding pass for the simulator, as well as ways to win a watch and other prizes.

Peter Jackson of Peter Jackson the Jeweller said: “Aviator is a great brand and it is a real coup for us to be hosting this pop-up launch event. As well as the pop-up shop a selection of the watches will be available in store. We know how important shopping for a watch is and we will be on hand to make sure shoppers have the best experience.

“The collection available is really impressive – so it is only right that the launch event be just as impressive, featuring a flight simulator. I’m sure the social media competition winners can’t wait to have a go and of course they’ll all want to win the watch.”

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