Preston’s Business Improvement District have been given £75,000 to distribute via a competition.
Entrepreneurs will be invited to pitch for a slice of the money to help new businesses in the city centre.
The top 10 proposals will be put to a public vote in April before the final five is decided by a panel.
These will be given £10,000 per business with a further £3,000 contribution to business in the first year of trading.
The final £10,000 will be made to assist with aspect such as marketing and public relations.
Babs Murphy, chief executive of the North and Western Lancashire Chamber of Commerce, the organisation behind Preston BID, said: “I am sure there are lots of budding entrepreneurs out there who have fantastic business ideas who need a financial helping hand and would love to start their own retail business in the centre of Preston.”
To bid for the money, fill in and return the application here.