Preston based independent supermarket Booths first in UK to use RELEX.
RELEX are Europe’s fastest growing provider of supply chain systems, to retailers, distributors and manufacturers. Booths chose them to help improve its stock replenishment management.
Booths, with headquarters in Ribbleton, are always keen to test new product and innovate. Their latest experiments include an unusual wine tasting station offering 64 wines at any one time and a new ‘sexy’ veg misting machine.
To keep produce quality as high as possible RELEX systems were chosen to help cut spoilage by as much as 40%. Booths were impressed by the results RELEX’s other customers achieved, especially in getting the best results from promotions and improving the automated replenishment of fresh goods particularly during seasonal campaigns.
Booths IT & Supply Director, Andrew Rafferty commented “Booths is known for great service, for listening to its customers and for delivering the very best quality, but our customers won’t make allowances if we don’t match or better the big supermarkets for freshness and availability.”
“We need to meet the challenges of a modern, grocery environment in managing fresh, ambient, chilled and frozen produce lines across a variety of store sizes and product ranges. The bar is always getting higher and no one in the sector can afford to be complacent.”
The RELEX technology and company attitude impressed Booths when they were scouting for a workable solution that would wrap around their operations rather than force them to work around the system.
RELEX have been working with Booths for a while and the pilot began in January.
Tommi Ylinen, RELEX’s Head of UK Operations said “Booth’s is an ideal partner for RELEX. Not only do they have a reputation for excellence but they’re exactly the sort of company that we can help; they need to be as good as or better than their larger competitors, they need the best technology and it needs to match their budget.”
“We’ve shown companies across Europe, typically turning over between £100M-£5Bn, that they can not only afford great systems to help optimise their supply chains – but that they simply can’t afford not to!”
Booths is a family owned and operated supermarket with 29 stores across the North West. They are committed to sourcing products locally and seasonally from the counties it serves, a fresh approach to retailing that has earned the company its deserved position as the UK’s leading regional supermarket. Booths works hard to engage with the wider community and develop partnerships with local suppliers, producers, schools and like-minded organisations.
Booths is opening its newest store in Barrowford later this year.