The High Street is full of retail casualties such as HMV, Comet, Allied Carpets and Blockbuster, but bucking the trend is Ex-glamour model and award-Winning entrepreneur Nikki Hesford launching ‘Made in Preston, her sensational new British­‐made fashion brand.

Last September Nikki appeared on Dragons’ Den with her line of party dresses, clothing and lingerie for girls with big boobs under its earlier brand name ‘The Big Bra Bar’. Her appearance led to private investment from Richard Watney, CEO of multi­‐million pound children’s gaming phenomenon Bin Weevil’s, and marketing expert Guy Tillyard.

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The trio later came up with the brand, ‘Made In Preston’. The new line is ready to launch in March 2013.

On the new brand, founder and Managing Director Nikki Hesford commented: “‘Made In Preston’ is a fashion
brand like no other; resonating Northern sincerity, glamorous charm and feminist attitude, girls all
over the world will be wishing they had big bangers to buy our bras and clothing!”

So whilst food producers may be ditching the Buy British logo to cut marketing costs, ‘Made in Preston’
is determined to fly the British flag.

The must­‐have pieces are designed, sampled and manufactured in the UK providing employment and skills for
a team of previously unemployed workers. Each garment you buy tells you the name of the operative who
lovingly made your purchase with their own fair hands!

Expect to see catwalk­‐inspired panelling and futuristic flair, Aztec prints and powdery pallets – entwined with delicate lace, sequins with lots of razzmatazz when the collection is launched with featuring three key Spring/Summer trends.

Prices range from £40.00­‐£75.00, so it is affordable fashion.

Visit the Made in Preston website here

Contact: Nikki Hesford
Email: nikki@madeinpreston.com