So you’ve instructed your Web Design Preston agency to build you a website, but what are your options if you want to keep your website fresh and with up-to-date & regular news articles, help guides, industry comment pieces or product reviews?
Well the most common way to handle regular content on a website is in the form of a blog, but how should you go about building a blog?
Every web design agency in Preston is different and has varying skill sets, so before instructing your existing agency, make sure they can do the items on the below list, otherwise it’s time to consider another agency.
– Examples of Previous Blog Designs
– The skills set to optimise your blog for maximum SEO impact
– The ability to provide you with training on how to craft great blog posts.
One of the main things to think about when building your blog is a good structure, as it allows for both users and search engines to easily navigate your blog. When defining your blog structure in conjunction with your Preston Web Design Agency think carefully about possible subject categories, selecting only those you are likely to need. Also limit the amount sub categories you have, because if the blog structure is too complex users and search engines will struggle to find the key information that you are trying to display.
As with any form of design, it actually needs to look good. Some forms of web design involve building graphic heavy templates but often blog design should be the complete opposite to this, as any media that focuses on text should be easy to read. That means using a clean and simple design that puts your blog posts centre stage using legible fonts and uncluttered navigation.
Blogs often form the corner stone of social media as most socially connected users like to share content that they view and like. To take advantage of this make sure your blog includes a social media sharing button. The main social media networks that you need to make sure you have buttons for are Twitter, Facebook, Google+, Delicious, AddThis and StumbleUpon all of which can help drive important traffic to your blog.
Simply no blog is complete without blog posts, good blog post are easy to read, have a clear purpose and add value to your proposition. If your Preston SEO and web design agency are doing their job correctly they will have provided you with training on how to craft interesting and unique blog posts that both your readers and search engines alike will enjoy. The reason for this is that adding poorly written posts to your blog will have the same effect as running a poorly design advert in your local paper and will distract from the hard work that you put in to making your blog look good and easy to use.
This is a sponsored guest post from EA Online Marketing. If you’re interested in advertising with Blog Preston and helping support our aim of community news you can find more details here.